I posted a brief item here recently about the PR nightmare facing the Mormon Church as a result of the prominent role it played this year promoting Proposition 8 to ban same-sex marriage in California. At the urging of church leaders, Mormons spent about $20 million on the effort, which probably provided the margin that enabled the proposition to pass.

There is some irony in the fact that Mormon pollster Gary Lawrence, who led the Proposition 8 grassroots campaign for the church in California, has a gay son, Matthew, who publicly resigned from the church to protest its anti-gay campaign. Matthew says that after his father's participation in "two anti-gay initiatives in eight years, it's impossible not to feel attacked."

Adding further to the irony, Gary Lawrence has a new book out, titled How Americans View Mormonism: Seven Steps to Improve Our Image. His advice to Mormons who want to be better liked is, "Simply be yourself" -- advice that drew a sharp response from one blogger, who pointed out that being yourself "is a poor prescription for winning friends when 'who you are' is someone willing to lead a campaign to strip your own child of his civil rights."