"Car Czar" Will Become World's Most Powerful Ad Executive

The draft bailout for the U.S. automobile industry calls for the appointment of a "Car Czar" who, if the bill passes and is signed into law, would instantly become the most powerful marketing and advertising executive on Earth. The Czar would be charged with overseeing auto company expenses over $25 million, which means he or she would control the companies' media buys.

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