Marketing to Fear: Cocoa Krispies Boost Your Kids' Immunity?
Submitted by Anne Landman on
In the middle of the H1N1 influenza epidemic, Kellogg is marketing Cocoa Krispies, Froot Loops and other sugary cereals with claims on the box that the cereal "now helps support your child's immunity." The word "immunity" is printed on the box in a huge font, almost as big as the name of the cereal.