When a company promotes pink-ribboned products and claims to care about breast cancer while also selling products linked to disease or injury, it's called pinkwashing, and it's has taken some pretty outrageous forms in the last few years. Ford, Mercedes and BMW have all urged people to buy and drive cars in the name of breast cancer, but exhaust from internal combustion engines contains toxic chemicals linked to disease. The Yoplait yogurt company sold pink-lidded yogurt to raise money for breast cancer, while manufacturing products with milk from cows stimulated by the artificial hormone RBGH, which studies show increases the risk of breast cancer. (Some yogurt companies, including Yoplait, have stopped using RGBH.) There's even a breast cancer awareness gun, and we thought that took the cake.

Last week’s Securities and Exchange Commission (SEC) action against Goldman Sachs landed like a bombshell on Wall Street. To the titans of Wall Street it must have seemed like the nice little kitty they had been stroking and cuddling over the years, viciously sank in teeth and claws.

The SEC has faced intense criticism from the public and media regarding the way it loosened leveraging rules, a key cause of the implosion of major investment banks and the meltdown as a whole. The SEC also took a pounding over its handling of the Bernie Madoff fiasco. SEC officials chose to ignore explicit warnings from whistleblowers that Madoff was running a Ponzi scheme. The SEC also mishandled its first major case related to the crisis, being roundly scolded by a federal judge for not being tough enough on Bank of America’s secret bonus and salary deal with Merrill Lynch.