Wendell Potter, author of "Deadly Spin," told a capacity crowd of 200 in New York last night that backers of a single-payer health plan must adopt the techniques and strategies of the opponents of such a plan.

Potter, speaking to Physicians for a National Health Plan (PNHP) at the Murphy Institute for Education and Labor Studies, said the PNHP must seek allies, get "others" to tell their story, use appeals to basic emotions, and create memorable slogans.

"Special interests have kicked your butt with the skillful use of language," he said. They have been able to "demonize" single-payer, he added.

Politicians, he said, are not going to support such a health plan unless their constituents are in favor of it, he said. He faulted the single-payers for lacking a "long term strategic plan," something that he said the healthcare insurance industry excels at.

Jesse Kelly, a former Marine, Iraq war veteran and Gabrielle Giffords' Republican opponent in last November's election, ran a campaign that used gun imagery as its main eye-catching visual. Several of Kelly's campaign ads show him brandishing an M-16 automatic rifle with the slogan, "Send a Warrior to Congress." A print ad for one of his fundraising events reads, "Sat., 6/12/10, 10:00 AM - Get on Target for Victory in November Help remove Gabrielle Giffords from office Shoot a fully automatic M16 with Jesse Kelly." Kelly's spokesman, John Ellinwood, naivley claims he doesn't see any connection between promoting fundraisers featuring weapons and the public shootings in Tucson.

The Rite Aid drug store chain announced that it is once again teaming with the American Heart Association (AHA) to promote AHA's "Go Red for Women" campaign. Rite Aid collects donations of one dollar or more from customers in exchange for little red paper dresses that contain detachable coupons for merchandise. Rite Aid issued a press release touting the campaign and their free "heart health guide" that contains advice on how to prevent heart disease. Absent from the promotion and the press release, and kept quiet by AHA, is the fact that Rite Aid contributes mightily to causing heart disease in women by selling cigarettes.