Fiji Water Flees Fiji

Fiji water greenThe Fiji bottled water company is stomping out of Fiji in protest after the country's government increased a tax it charges on the water from one-third of a Fiji cent to 15 cents per liter. Half of Fijians lack access to safe water while the Fiji Water company exports clean bottled water to the U.S., where Americans shell out 3,300 times what tap water costs to buy it. According to the U.S. Environmental Protection Agency, Americans pay around .002 to .003 cents per gallon for tap water, while one liter of Fiji water (less than a quarter of a gallon) costs about $2.19. Wenonah Hauter, Executive Director of Food and Water Watch says, "Like oil in the 20th Century, water has become increasingly managed by corporate cartels that move it around the globe, where it flows out of communities towards money ... Water must be managed as a common resource, not a market commodity." Ironically, Fiji Water, Coca-Cola and PepsiCo -- beverage companies that also extract water from developing countries facing water scarcity -- have been named finalists for the U.S. Secretary of State's 2010 Award for Corporate Excellence.

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"Power Balance" Wristbands: Rubber Bands with a Big Marketing Budget

PowerBalance WristbandsPower Balance of Orange County, California makes rubber bracelets with a holographic inset that "are designed to work with your body's natural energy field" to increase strength, balance and flexibility. The bands sell on Amazon.com for anywhere from $4.25 to $30.00. The company has poured tens of millions of dollars into a marketing campaign that features sports heroes and athletes like Shaquille O'Neil promoting the product. But on December 22, 2010, the Australian Competition and Consumer Commission ruled that claims that the bracelets improve strength, balance and flexibility "were not supported by any credible scientific evidence," and made Power Balance admit that it engaged in "misleading and deceptive conduct in breach of 2.52 of the Trade Practices Act of 1974." The Commission told Power Balance to stop making bogus claims about the product, refund the purchase price of the wrist band to people who feel they were misled, publish a corrective advertisement to keep consumers from being misled in the future and remove the words "performance technology" from the brand. The Australian ruling isn't valid in other countries, however.

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Awful PR for the Public Relations Society of America

High Road, Low Road signJack O'Dwyer, who publishes a newsletter that follows the public relations industry, reports that he and his staffers were blocked from entering an assembly of the Public Relations Society of America (PRSA). PRSA officials demanded O'Dwyer pay $3,825 in registration fees to enter and report on the conference, while journalists from similar organizations, like PR News and PR Newser, were let in free. Arthur Yann, PRSA's Vice President of Public Relations, said that O'Dwyer and his staffers had to pay because people from  O'Dwyer's newsletter "attended last year's conference but never wrote about it." But O'Dwyer did in fact write about the 2009 conference. O'Dwyer also reports other harassment while attempting to attend the conference, like getting an anonymous letter in which the writer threatened to beat him "to a pulp," and being set upon by a flash-mob while he was conducting an interview. O'Dwyer has criticized PRSA for withholding transcripts of their organizational assemblies over the last five years, concealing the names of their delegates and refusing to make available a PDF version of their members' directory. O'Dwyer has also exposed techniques now in wide use by big PR firms that violate PR ethics, like working through front groups and creating and disseminating fake news.

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