Harold Camping's Global Apocalypse PR Campaign

End of the WorldThe world is scheduled to end on May 21, 2011. At least that's the hysteria being spread by Harold Camping, the 89 year-old fundamentalist Christian radio preacher and president of Family Radio, Inc., based in Oakland, California.

Camping claims to have calculated that on May 21, Jesus Christ will return to Earth and save his true believers. The unsaved will be victimized, he says, by a world-wide earthquake that will "throw open all graves." The "saved" will then rise up to heaven and the unsaved will be left to rot. A subsequent, massive tsunami will wreak five months of havoc upon those remaining on Earth until finally the entire Universe blows up on October 21, 2011, according to Camping.

Two signs that indicate the end is near, according to Camping's website, are the arrival of same-sex marriage and Israel gaining nationhood in 1948.

The Paper Insurers Cite, But Hope You Won't Read

Hiding the truthI turned 43 a couple of weeks after I joined CIGNA in 1993. One of the birthday gifts from my new colleagues was a framed, three-word quote by E. B. White: "Be obscure clearly."

We laughed and laughed. It was an inside joke -- and a perfect present for an HMO PR guy who more than a few times had to be obscure when responding to media inquiries. Reporters always wanted more information than I dared give them, but I had to give them something. Hence the need to follow White's sage advice.

That quote, by the way, was in Elements of Style, the classic 1959 book on writing that White co-authored with William Strunk, Jr. White was not actually recommending obscure writing. He was just saying that if for some reason you felt you could not tell the whole truth, if there was no choice but to be obscure, at least use the active voice and proper grammar while doing it.

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