The Battle Between O'Dwyer and PRSA
The Public Relations Society of America, the trade group for the American public relations industry, and Jack O'Dwyer, who has specialized in reporting on the PR industry for over 40 years, are at war, and the battle is getting heated -- and harmful for PRSA.
Why should people care about this obscure fight? Because the conflict is a microcosm of the battle against the unethical and harmful PR trends that are hurting this country.