The Public Relations Society of America, the trade group for the American public relations industry, and Jack O'Dwyer, who has specialized in reporting on the PR industry for over 40 years, are at war, and the battle is getting heated -- and harmful for PRSA.

Why should people care about this obscure fight? Because the conflict is a microcosm of the battle against the unethical and harmful PR trends that are hurting this country.

Los Angeles County, California, is considering a resolution "recognizing the rights of individuals to grow and consume their own food and to enter into private contracts with other individuals to board animals for food."

This resolution did not arise in a vacuum. Santa Cruz County, California, recently passed a similar resolution. Nevada County, California, citizens are pushing a similar resolution. And in El Dorado County, California, Farmer Pattie Chelseth has proposed a "Local Food and Self Governance Ordinance."