Fenton Communications, a PR firm that's made a name for itself supporting public interest campaigns, has put together a booklet that outlines "the nine laws of successful advocacy communications." According to O'Dwyer's PR editor Kevin McCauley, "'Now Hear This' is an indispensable primer for NGOs looking for more professional ways of getting their messages across to the public. Of course, the 32-page book is a must-read for corporate and agency PR execs that must neutralize noisy protesters."

The Government of Chile picked top-dog PR firm Fleishman-Hillard to guide its effort to win a Free Trade Agreement with the US. Rory Davenport, F-H Senior VP in Washington, DC, expects the White House and Chile will iron out negotiations for an FTA by the end of the year. "The Congressional focus will be next year," he said. Also at this link, the most recent Foreign Agents Registration Act filings.

Michael Eisner, head of the Walt Disney Company, praises Radio Disney, which currently broadcasts in 48 markets, representing 54% of the country. According to a press release, "because Radio Disney is the only 24-hour kids' radio network, it has important synergy benefits for the entire company, helping to get the word out about everything from new movies to goings-on at our theme parks to Disney record releases." In May, the first non-English Radio Disney station outside the U.S. was launched in Buenos Aires.