An timber-industry sponsored children's book has been modeled on Dr. Seuss's "Lorax." The book, titled "Truax," by Terri Birkett was funded by the Hardwood Forest Foundation and the National Oak Flooring Manufacturers Association. Four hundred thousand copies of "Truax " have been distributed to elementary schools nationwide.

Food First, also known as The Institute for Food and Development Policy, is fund-raising for $450,000 to undertake a three-year campaign "to rebut the questionable PR tactics used by the biotech industry to promote genetically engineered (GE) food. Specifically, we will counter the industry tactics of green washing — 'biotech is pro-environment,' poor washing — 'we need biotech to feed the hungry,' and hope dashing — 'there is no alternative.' " Ross S.

In a move that has angered biotech opponents, the United Nations Development Programme says that many developing countries may reap great benefits from genetically modified foodstuffs. Grassroots groups, development charities and environmentalists in more than 50 countries described the UNDP's report as "simplistic," "pandering to the GM industry" and "failing to take into account the views of the poor."