First USA Pays Teens to Promote Credit Cards
Submitted by Laura Miller on
First USA, a division of Bank One, is paying two young men to walk around the Jersey Shore this summer wearing white t-shirts showing their company logo. The company has also agreed to pay each $40,000 in tuition, room, board and books for the academic year when they enter college next month. In return, the two 18-year-old boys, will promote the First USA-sponsored message of smart budgeting and financial responsibility. They will make campus appearances, serve on a student advisory board and publicize financial tips for students on their website.