Coca-Cola, which was ranked as the world's most valuable brand for the third straight year by Omnicom Group's Interbrand unit, apparently has seen little harm to its brand reputation from a recent lawsuit for human rights abuses. The Corporate Crime Reporter writes that the United Steel Workers Union and the International Labor Rights Fund filed suit against Coke and Panamerican Beverages Inc. in federal court in mid-July. The case was initiated by Sinaltrainal, a trade union that represents Coca-Cola workers in Columbia.

The Wall Street Journal reports that Yahoo and Sony have signed a multi-year pact to cross promote each other's products. They will also develop a "co-branded" website called "Sony on My Yahoo," which will be the default page for Sony's internet-access service, Sony Style Connect. No financial details about the deal have been released.

The efforts of the 30-nation Organization for Economic Cooperation and Development to reform "tax haven" countries such as Liechtenstein and the Cayman Islands are being countered in the U.S. by a lobbying campaign run by the Center for Freedom and Prosperity. Capitol Hill veteran Andrew Quinlan, who also works for the Swiss Investors Protection Association, heads the Center.