P&G Admits to Dumpster Diving
Submitted by Laura Miller on
Procter & Gamble admitted that a company working on its behalf went through the garbage of rival company Unilever in an attempt to find out more about its hair-care business. According to the Financial Times, the Society of Competitive Intelligence Professionals in Alexandria, Virginia, however, wrinkles its nose at the mention of rifling through a competitor's rubbish in search of corporate secrets. "It's not professional," says Bill Weber, executive director of the society, which represents 6,000 corporate intelligence gatherers in 45 countries.