Hollywood Seeks Role in the War

The New York Times reports that Hollywood executives and White House officials discussed recently how the entertainment industry can help the Bush administration's war effort. "Bryce Zabel, the chairman of the Academy of Television Arts and Sciences, said there was a strong sense among executives at the meeting that the United States needed to do more to highlight its strengths internationally. The United States, Mr. Zabel said, is losing the propaganda war abroad because so many people are willing to line up against it.

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Columbia's PR Queen

The Columbia Journalism Review has published a largely uncritical story about Adrianne Foglia, a former NBC news producer who now serves as press aide to Colombian President Andres Pastrana. CJR notes that Foglia has been hugely successful at influencing news coverage of Colombia: "One Foglia assistant said the office organized upwards of 80 percent of visiting journalists' agendas," which in turn has helped win foreign support such as a $1.3 billion U.S. aid package for Colombia. (More aid is bound to follow, now that U.S.

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Pentagon Hires PR Firm to Explain Airstrikes

The Pentagon has hired the Rendon Group, a well-known Washington public-relations firm, to help it explain U.S. military strikes in Afghanistan to global audiences. Rendon will be paid $397,000 over the next four months to monitor news media in 79 countries, conduct focus groups and create a counterterrorism Web site. Rendon's help is needed because "we are clearly losing the 'hearts and minds' issue," said one official involved in the administration spin effort.

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