Bristol-Myers Partners with Hollywood to Push Pravachol

Cholesterol lowering drugs are a ten billion dollar per year market and Bristol-Myers wants a boost to gain market share for its drug Pravachol. To do so it has partnered with Hollywood, dumping a large contribution into the non-profit Entertainment Industry Foundation (EIF) to enlist celebrities in advertisements subtly pushing Pravachol. The EIF tells the New York Times that the ads are not really ads at all, but a public service. The campaign will include celebrity interviews on talk shows and brochures in doctor's offices and pharmacies.

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Call for Censorship of Enviro Websites

In a startling plea for official censorship, Amy E. Smithson of the Henry L. Stimson Center has urged the government to "close down" web sites run by environmental organizations if they publish information about hazardous materials in local communities around the country, claiming that such information could be used by terrorists.

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Edelman Helps Stop the Bleeding at Red Cross

The American Red Cross has hired the Edelman PR firm and the firm of Chlopak, Leonard, Schechter & Associates to handle criticism that arose when the Red Cross revealed that it only planned to give out $300 of the $560 million-plus dollars collected for victims' families of the assaults on the World Trade Center and Pentagon.

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