Advertisers Look To TV Programming To Promote Products

"Some of the nation's largest corporate advertisers, seeking greater control over television, are proposing to create their own shows to air on the major broadcast networks," the Los Angeles Times writes. With network advertising revenues down, some TV executives are open to corporate sponsored shows. Both Ford Motor Company and Coca-Cola are developing TV shows to promote their products. Ford's "No Boundaries" premieres on the WB network in March. Coca-Cola's "Stepping Stones" is set for NBC's summer season.

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Trust Us, We're Experts! Is Now Available in Paperback

Tarcher/Putnam publishing is today releasing the paperback edition of our latest book Trust Us, We're Experts! It is available in bookstores nationwide and on the usual websites for $14.95. One of the back cover blurbs is from reporter Anita Manning who wrote in an article in USA Today that " media critics John Stauber and Sheldon Rampton would like American consumers to become better spin detectors.

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Oil PR/Lobby Campaign Seeks to Un-Demonize Libya

The Wall Street Journal reports that, " Libya's Col. Moammar Gadhafi, is attempting a rehabilitation. Top U.S. and Libyan officials have held several unpublicized meetings in England and Switzerland in recent years to discuss improving ties. Public-relations campaigns and lobbying efforts on Libya's behalf are under way, funded in part by oil money and driven by a desire to cash in on future deals or resume business interrupted by sanctions. ... The four American oil companies that were forced by U.S. sanctions to suspend operations in Libya ... are eager to return to Libya.

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