From Greenwash to Bluewash

The Oxford English Dictionary defines "greenwash" as "disinformation disseminated by an organization so as to present an environmentally responsible public image." Now a new term has emerged, "bluewash," which the New York Times describes as "allowing some of the largest and richest corporations to wrap themselves in the United Nations' blue flag without requiring them to do anything new." The highest-profile example of this, writes Kenny Bruno, is the "Global Compact," which asks business to adhere to nine principles derived from key UN agreements and is becoming a general framework for UN

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During the heady late 1990s, Wall Street investment firms and bankers deliberately hyped Internet startup companies with no prospect of financial success, bilking countless small investors out of their money. This PBS documentary explains how it all worked, from the "roadshows" used to line up initial capital to the strategy of launching a new company, watch its stock price spike, and selling before the inevitable downturn (known within the trade as "flipping").

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