Framing the Debate: How Walker Won the Ad War
Since 1993, the Center for Media and Democracy has tracked corporate spin and government propaganda. Because we are based in Madison, Wisconsin, we had an up-close view of the unprecedented television air war surrounding the recall election of Governor Scott Walker.
Final numbers are not yet in, but the recall race is expected to cost some $70-80 million, the most expensive in Wisconsin's history, dwarfing the previous total of $37 million spent in the 2010 gubernatorial election. Most of this money was spent on behalf of Governor Walker and most of it was spent on television.