Argentina Tries PR To Fix Economy

Argentina's Ministry of Economy is paying Zemi Communications $300,000 a year for media relations, reports O'Dwyer's PR Daily. Meanwhile, current President Eduardo Duhalde asked the World Bank to let it delay repaying $800 million in loans that come due this week according to a New York Times article. "Zemi Communication's job is to pitch the Ministry's revitalization efforts with financial institutions and the international press," O'Dwyer's writes.

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One Woman's Showdown With the Food Industry

"In Food Politics, Marion Nestle's telling book on the food industry's influence on nutrition and health, she asserts that one of the ways the industry intimidates its critics is by suing them," writes New York Times reporter Marian Burros. "As if on cue, the Sugar Association has threatened to sue Dr.

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The Fake Persuaders

"Persuasion works best when it's invisible. The most effective marketing worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently," writes Guardian columnist George Monbiot. "As old as humankind itself, over the past few years this approach has been refined, with the help of the internet, into a technique called 'viral marketing'. Last month, the viruses appear to have murdered their host.

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