PR's Conscientious Objectives

More and more corporations are catching the corporate social responsibility (CSR) wave, promoting themselves as good global corporate citizens. The PR industry has taken note observes PR Week. "Many [PR firms] have identified CSR as a major growth area for their business, and an opportunity to operate at the highest levels, counseling board members and even CEOs, rather than just focusing on more junior employees," PR Week writes. "All these agencies see CSR and PR not only as a natural fit for one another, but almost as one and the same.

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'Astroturf' Lobbying for Lawn Pesticides

A year after the Canadian Supreme Court's landmark ruling allowing municipalities to ban the use of lawn pesticides, the chemical industry is fighting back. "In many cases they have been successful in out-organizing the local communities," says Alex Cullen, a member of the Ottawa City Council. In Toronto, for example, public meetings last week on a proposed pesticide ban were overwhelmed by representatives from lawn-care companies sporting T-shirts, handing out pamphlets and offering quick comebacks to any question.

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