The Media: White, Male, Republican, Corporate

A new study by Fairness and Accuracy in Media (FAIR) shows that 92 percent of all U.S. sources interviewed on the nightly network news in 2001 were white, 85 percent were male and, where party affiliation was identifiable, 75 percent were Republican. Big business, too, was overrepresented. In a year in which the country lost 2.4 million jobs, corporate representatives appeared about 35 times more frequently than did union representatives.

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CDC Promotes Physically Active Kids

The Centers for Disease Control launch a $125 million advertising and PR campaign to encourage children to be more physically active. In an apparent effort to counter the dramatic increase in childhood obesity, the CDC begins airing paid advertising on TV and radio aimed at 9-to-13-year-olds. According to Ad Age, CDC decided to focus specifically on increasing physical activity and to not address another factor that contributes to childhood obesity, diet. The Publicis Group's Saatchi & Saatchi created the 15-second spot.

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