Shredded Ideals at Business Ethics

In the wake of recent corporate scandals, Business Ethics magazine, which promotes the movement for corporate social responsibility, is facing up to some unpleasant realities. "It appears that much of the corporate social responsibility movement has dealt in peripheral matters, in language, in mechanical social screens.

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Selective MEMRI

"For some time now, I have been receiving small gifts from a generous institute in the United States. The gifts are high-quality translations of articles from Arabic newspapers which the institute sends to me by email every few days, entirely free-of-charge," the Guardian's Brian Whitaker writes. The emails come from the Washington DC-based Middle East Media Research Institute (MEMRI).

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J.Walter Thompson Recruits Hill & Knowlton For Marine Corps Contract

"After more than five decades of relying on advertising for its recruitment efforts, the Marine Corps has decided to let PR pros take a shot at finding them a few good men," PR Week reports in a front page story. Longtime Marine advertising agency J. Walter Thompson recruited sister company Hill & Knowlton to join in on a bid for the five-year, $200 million contract. Having won the account in July, the campaign details are still being worked out.

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