"Dow Chemical and Dow's PR firm, Burson-Marsteller, tried to shut down some parody sites and ended up bringing themselves a heap of negative publicity," writes Joyce Slaton. It all began when the Yes Men, impersonating Dow, created a site detailing Dow's responsibility in the Bhopal disaster.

"Two former government scientists who
spent years investigating stress in dolphin populations
charged this week that superiors at their federally
financed laboratory shut down their research because it
clashed with policy goals of the Clinton and Bush
administrations. The scientists ... said their research indicated that the practice of chasing and encircling dolphins to catch tuna exposed the
dolphins to dangerous amounts of stress. The accusations, by Dr. Albert Myrick, a wildlife
biologist, and Dr. Sarka Southern, a research associate,

Theater student Natalie Alvarez takes a close look at Jonathan Ressler's "guerrilla advertising" company, Big Fat, Inc. In order to bypass consumer skepticism about advertising, Ressler hires "real people" to talk up his clients' products in bars, parks and other public places. "We plant a group of people in a bar or other public setting and instruct them to use a brand, perform a ritual, repeat a sound bite, and involve others in the activity," Ressler explains.