President Bush's advisers, led by Karl Rove, are "planning a sprint of a campaign that would start, at least officially, with his acceptance speech at the Republican convention, a speech now set for Sept. 2 [2004]. ... Mr. Bush's advisers said they chose the date so the event would flow into the commemorations of the third anniversary of the World Trade Center and Pentagon attacks. ... The strategy ... is intended to highlight what Mr.

The secretive Rendon Group, run by self-proclaimed "information warrior" John Rendon, has a long history of accompanying the CIA and Pentagon into battle.

PR Week's "PR Play of the Week" goes to the Pentagon's limited edition playing cards, which the trade publication described as "part troop diversion and part Most Wanted poster." The cards features the pictures of the of 55 top members of the fallen Iraqi regime. "The deck's unveiling in and of itself would have amounted to a smart PR move, as the reporters stationed at the briefing center have grown restless in recent weeks from the perceived lack of real information and news coming from [Brig. Gen. Vincent] Brooks' daily briefings," PR Week writes.