Nike Settles Sweatshop Labor Suit, PR Stays Muted

"Nike said today that although it has settled the suit brought against it by California consumer activist Mark Kasky, it still intends to curtail its corporate PR efforts, including the continued suspension of its social-responsibility reporting initiative," PR Week reports. "Despite the settlement, which was announced this morning, Nike said it does not plan to ramp up the PR activities that had been curtailed because of the pending lawsuit. ...

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Branding America, One More Try

"After a failed advertising campaign in the Middle East and then the war in Iraq, which most people in the region opposed, the Bush administration is struggling to find a better way to communicate," reports Sonni Efron. "Plans call for new messages as well as new messengers - including launching an Arabic-language satellite television station to compete with Qatar-based Al Jazeera. The administration's critics argue that the United States can do little to improve its image without major changes in unpopular policies, especially its close alliance with Israel.

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