Even Advertising Age can't stomach the latest commercials from KFC, which attempt to position the company's grease-dipped chicken as a healthier fast-food alternative.

The Environmental Working Group has obtained and analyzed documents from a briefing book assembled by Frank Luntz, a top public opinion researcher for corporate lobbyists. The briefing book offers a PR playbook on how to frame the current wholesale rollback of environmental and public health protections while avoiding a stinging public backlash.

"The caller to Joanne Doroshow's office last month described
himself as working for Sky Radio Network, a company that
produces programming for Forbes Radio, one of the audio
channels available to passengers on American Airlines. As the executive director of the Center for Justice and
Democracy, a nonprofit organization that casts itself as a
champion of consumer rights, Ms. Doroshow was asked if she
would be interviewed for a talk show examining the issue of
tort reform. When Ms. Doroshow agreed, she said, the caller