"Democrats are altering their approach to the Second Amendment this year in hopes of wooing Southern and rural voters, but the National Rifle Association (NRA) says it's positioned to expose what it calls 'camouflage candidates,'" PR Week's Douglas Quenqua reports. "A group of Democratic pollsters and strategists sent a memo to all Democratic candidates last month urging them to accentuate their intention to let gun owners keep their firearms while stressing the need for gun safety.

An extensive PR blitz is underway to promote Burning Down My Masters' House, the book by disgraced former New York Times reporter Jayson Blair. NBC's "Dateline" is planning an hour-long program about Blair and his book. Blair, who was fired for fabricating stories, will be flogging his book on the "Today" show, "Larry King Live," "The View" and "Hardball."

George W. Bush's campaign for re-election starts airing its first round of TV ads this week, PR Week reports. Campaign press secretary Scott Stanzel "denied reports that sinking poll numbers led the President to change strategy, abandoning an earlier plan to remain politically 'above the fray' until later this year," PR Week writes. "There's been lots of speculation, but we've always indicated that we were anxious for a debate once the race narrowed to two people," Stanzel told PR Week.