"A new series of whimsical public service announcements from the Environmental Protection Agency are lampooning the notion that cars can be made more energy efficient while the ads encourage conservation at home," reports Danny Hakim. The ads depict a wacky home inventor trying to make his car more fuel-efficient by adding a sail and "a helium tank with a bulbous hose ...

With election season in swing, U.S. Environmental Protection Agency administrator Mike Leavitt has taken his show on the road, visiting key swing states to hand out pots of money for environmental projects. "Leavitt's recent wave of swing-state politicking has won his agency the moniker 'Election Protection Agency' in Beltway circles," reports Amanda Griscom.

Outside Grand Central Terminal in New York, six men and women plan to spend six hours advertising for a health club by flashing their underwear at strangers, in the hope that passersby will notice that the club logo appears on the garment. It's part of the growing use of guerrilla marketing, which the Times describes as "a broad range of advertising methods that strives to strike when people least expect it."