"Continuing a twenty-year trend that has seen advertising expenses skyrocket as traditional political party organizing has fallen by the wayside, the total for political ads this election year is estimated by most industry analysts at over $1.5 billion, $400 million of which will be spent by the presidential campaigns," report Sakura Saunders and Ben Clarke. "Over the last 24 years, broadcast TV advertising alone has increased from $90 million to over a $1 billion.

Last year we launched the Disinfopedia, a "wiki" website designed
to mobilize hundreds of volunteers to help us investigate and expose front
groups and propaganda campaigns. The Disinfopedia is an experiment in
participatory investigative journalism, and the experiment seems to be

Among the professions "less popular than journalism," notes Bill Hagerty, the "furtive world of public relations" is considered by many people to be "a black art, inferior only to child slave-trading or body-snatching." He cites a recent survey showing that British journalists hold PR people in especially low esteem. Nevertheless, he notes, "indications are that PR and publicists are becoming increasingly more influential and powerful."