PR Executives Refuse to 'Go Public'

When PBS's "Frontline" airs "The Persuaders," a new documentary exploring the marketing and advertising industry, you won't be seeing public relations executives explaining their work on camera. The program, which airs November 9, "intended to have a PR focus, but PR executives refused to 'go public' about what they do, Justin Vogt, a producer at 'Frontline,'" told the trade publication O'Dwyer's PR Daily.

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Market Share Erodes for Brand America

Two recent studies of international opinion have found a drop in williness to buy products from American companies. "People felt exploited by global expansion, inundated by our entertainment products, and put off by our arrogance," reports Kristina Sacci. Within the past two years, she notes, "the number of consumers who use U.S. products from companies such as Microsoft and McDonald's had dropped to 27% from 30%. Non-U.S.

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