Rising healthcare costs, drug recalls and a low public opinion of the healthcare industry mean that there will be "less money in [direct-to-consumer advertising]" and "more money in PR" in the future, predicts Chandler Chicco's Jeff

Columnist Gene Weingarten takes a savage cut at a flack who calls himself "Mr. PR" and has written a book that promises to teach people how to become famous. "As an end in itself, this sounded as slimy as squid succotash," Weingarten writes before describing his own "diabolical plan" to "subject Mr. PR to the PR man's Worst Nightmare."

Iraq's Media High Commission, established by the United States "to encourage investment in the media and deter state meddling," warned media organizations in Iraq to "set aside space in your news coverage" of the Fallujah assault "to make the position of the Iraqi government, which expresses the aspirations of most Iraqis, clear." The statement continued, "We hope you comply ...