The New York Times Catches on to VNRs

New York Times reporters David Barstow and Robin Stein have written a lengthy report on the use of video news releases as covert propaganda. "Under the Bush administration," they write, "the federal government has aggressively used a well-established tool of public relations: the prepackaged, ready-to-serve news report that major corporations have long distributed to TV stations to pitch everything from headache remedies to auto insurance. In all, at least 20 federal agencies ...

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Still in the Movie Business

In California, more video news releases produced by the Schwarzenegger administration have been identified. The VNRs tout administration proposals to reduce nursing staff levels in hospitals, to make teachers' pay merit-based, to make tenure more stringent, to lower prescription drug prices, and to end mandatory employee rest breaks.

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