They Want You for the New Recruit

In an "uncharacteristically aggressive recruitment effort," the U.S. Army National Guard is launching a new campaign, called "The American Soldier." The campaign includes "sending eight mobile information and recruitment centers (with another 12 in production) to sporting events and shopping malls across the country, increasing direct mailings to three times annually, and signing a sponsorship deal with NASCAR driver Greg Biffle," reports PR Week.

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Fleishman-Hillard's Glass Half Empty

Fleishman-Hillard "agreed to pay $5.7 million to settle a lawsuit" brought against it by the city of Los Angeles, which claimed the firm "defrauded city departments by inflating monthly bills." The firm will pay $5.5 million to the Department of Water and Power, the main contract in question, with the remainder going to city agencies "that oversee the airports, harbor and visitors bureau." Fleishman-Hillard wanted to avoid "damage to its reput

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