In a series of announcements in the aftermath of the tsunami that swept that swept through East Asia and parts of Africa on December 26, 2004, Pfizer committed itself to contribute a total of $20 million in cash and $60 million worth of medicines. Pfizer's staff chipped in a further $2 million.

On its U.S. website, Pfizer listed its tsunami response as an example of its commitment to corporate social responsibility.

However, at a recent drug industry marketing conference in Sydney, Pfizer Australia's Manager of Government Affairs, David Miles, said that the company would have been better off being less generous. "We would be better off giving five million and shutting up," Miles said, only a little jokingly. "As soon as you get into big numbers people think you can double or triple it."