Diebolder, California Style
Submitted by Diane Farsetta on
"Diebold Election Systems (DES) has hired Ogilvy PR to burnish the company's image and the benefits of electronic voting in California," reports PR Week.
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Transparency Haunts PR Firms Selling Corporate Social Responsibility
Submitted by Bob Burton on
In a review of the role of PR firms in corporate social responsibility programs, Lisa Roner writes that "many early efforts to communicate on corporate responsibility have been high on production value and low on substance." Citing examples such as Hill & Knowlton's role
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America's Army Fights Back: The PR Plan for the Pentagon's "Demonstration Village"
Sometimes even the slickest public relations effort doesn't improve a person's or an institution's image. Think of the U.S. State Department's $15 million "Shared Values" ad campaign, which tried to assuage anti-American sentiment in Muslim countries.
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