The Director of Crisis Media for the PR firm Hill & Knowlton, Paul Clark, had a few words of advice on crisis management for public officials handling the Hurricane Katrina disaster. "One of the first concepts is to accept blame if it applies ... people forgive mistakes, but they don't forgive excuses," Clark told the St.

The Knight Professor of Journalism Ethics at Washington and Lee University, Edward Wasserman, worries that the PR industry is doing a better job of attracting "the next generation of idealists" than journalism.

In an article on "the PR industry's scattered but heartfelt response to the ravages of Hurricane Katrina," PR Week notes that Harrah's Entertainment is documenting their good works.