Narrowcasting Video News Releases

Public relations firms that produce video news releases (VNRs) aren't just targeting national news, writes Craig McGuire of PR Week. Increasingly, they're working to place their videos on local and cable stations as well as websites. "Today VNRs are much more than just broadcast placement tools.

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Outsourcing is Good for You

After stonewalling for a year and a half, the U.S. Commerce Department has released a report on the issue of offshore outsourcing of service-sector jobs and high-tech industries. "But the 12-page document represented by the agency as its final report is not what was written by its analysts," writes Richard McCormack of Manufacturing and Technology News (MTN).

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