"A humbler Microsoft" is "reinventing itself," writes Advertising Age. "It is enlisting young executives ... in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blames for security breaches." Microsoft's chief marketing officer, Mitch Mathews, was elevated so that he reports directly to CEO Steve Ballmer.

"Top White House officials say they're developing a 'campaign-style' strategy in response to increasing Democratic allegations that the Bush administration twisted intelligence to make its case for war," reports Dana Bash.