Cruise Control

"It took the public tailspin of Tom Cruise's reputation to put the importance of the celebrity PR pro into the spotlight," reports Julia Hood. "Cruise put his sister in the job vacated by the legendary Pat Kingsley. The impact of subsequent PR gaffes was instantaneous, as Cruise became a laughingstock for jumping on sofas on Oprah and taking Brooke Shields to task for postpartum-depression medicating. ...

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