After enjoying the largest profits of any company, ever, in 2005, Exxon Mobil has the resources -- and the need -- for expanded PR. The new campaign will "educate consumers and media about the inner workings of the oil industry, and the costs of producing, shipping, and refining crude," reports PR Week. It will include "PR, advertising, and media tours," as well as opinion pieces and meetings with editorial boards, including with regional and local media.

In an interview with Broadcasting & Cable, FCC Commissioner Jonathan Adelstein said product placement "is permissible, so long as it is disclosed," but that the FCC "could be more aggressive in monitoring the material that goes out. ...