In April 2005, "a breakthrough in television advertising debuted without fanfare" -- a new technology that allows product placements to be digitally added, after scenes are filmed.

A Maldives news service criticizes the 'New Maldives' project launched by President Gayoom in October 2005 as "nothing more than an image make-over for an unpopular and authoritarian regime." The editorial notes that the opposition political party, the Maldivian Democratic Party (MDP), has highlighted contradictions between the government's words and actions, including "government rhetoric over judicial reform while MDP Chairperson Mohamed Nasheed (Anni) is refused a fair trial" and "assertions over press freedom, while the Police Chief harasses foreign-based journalists." For several year