Corporate sponsorship is all the rage, even with the New South Wales Police. In 2002 a mother of three, Diane Brimble, died on board the P&O cruise ship Pacific Sky from a combination of alcohol and the drug gamma hydroxybutyrate. Her death was investigated by officers from the NSW Water Police. Eighteen months later, P & O was one of five sponsors of the opening of a new headquarters for the water police.

Organizations backed by Howard Rich, a wealthy New York conservative activist and chairman of Americans for Limited Government, spent over $8.6 million in eight states promoting 'takings' initiatives. 'Takings' promoters seek to limit the role of regulation by requiring compensation to be paid to property owners if a regulation has an impact on the value of their property.