The Association of National Advertisers recently held its Multicultural Marketing Conference, "which drew more than 300 attendees from companies such as McDonald's Corp., Sprint, Home Depot and Lexus." Earvin "Magic" Johnson told the conference that early engagement of communities of color resulted in brand loyalty. If "somebody beat you in, we're going to stick with them," he said.

The Los Angeles-based group Environment California says an industry-funded group is using "misleading research and tobacco industry-style lobbying to influence the debate on the effects of perchorate." Perchlorate is a rocket fuel ingredient and "a known thyroid inhibitor" often present in water supplies near military and manufacturing sites.