Self-described "disruptive technologist" Virgil Griffith lists as his top aim in developing WikiScanner: "To create a fireworks display of public relations disasters in which everyone brings their own fireworks, and enjoys."

Here at the Center for Media and Democracy (CMD), we see WikiScanner as a great way to better understand how public relations firms and other "perception managers" are subverting online discussions and social media. And what better website to track this on than Wikipedia, the world's most popular wiki, or collaboratively edited website?