Chevron Taps "Human Energy"

While ExxonMobil and BP have "spent lavishly on image ads," Chevron's new "power of human energy" campaign is a particularly ambitious "bid to recast itself as an environmentally responsible corporate citizen." Advertising Age reports that its first ad, a 2 1/2 minute spot from the ad agenc

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U.S. Spin Pros Influence Ukrainian Politics

The influence of U.S. political advisors was evident in the Ukrainian parliamentary elections that took place this past weekend. Current President Viktor Yushenko has benefited from the services of a variety of U.S. political advisors, including Stan Greenberg, former pollster for Bill Clinton; Stephen E.

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