McDonald's director of U.S. marketing admits, "Going by what we're hearing from consumers, awareness is a little bit low about quality." So the fast food giant will launch a "McDonald's Brand Advocate program" in early 2008, with help from the PR firm GolinHarris.

Nancy Pelosi and Democratic leaders in the U.S. Congress are preparing to "embark on a publicity blitz starting in November to combat a dismal 25 percent approval rating," reports Jonathan Kaplan. "Democrats are keenly aware of the public's frustration.

Andrea Gawrylewski reports that an email from an "ACS insider," who insisted on anonymity, alleges that bonuses paid to executives of the American Chemical Society are tied to the profits of the publishing division and that this is why the society is opposing open-access publishing.