Marketing with Meaning Still Means You're Selling Something

The WPP Group's online advertising firm Bridge Worldwide offers its clients what it calls "marketing with meaning." For ConAgra, the firm created the "Start Making Choices" website, which "conveys nutrition, exercise and other well-being tips from cardiologist James Rippe ...

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GMA Is Fueling the Ethanol Backlash

ear of corn on stalkThe Grocery Manufacturers Association (GMA) "has been leading an 'aggressive' public relations campaign ... in an effort to roll back ethanol mandates that passed in last year's energy bill," reports Anna Palmer.

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