Body Shop Picks Ruder Finn For PR
Submitted by Laura Miller on
The Body Shop has picked Ruder Finn to promote the company's U.S. store expansion. RF will handle several events and local PR campaigns aimed at increasing awareness and attracting traffic to Body Shop's new locations. In contrast with the Body Shop's animal and environment friendly image, Ruder Finn owns the almost legendary E. Bruce Harrison Company. Harrison is ironically considered "the founder of green PR" because of his work for the pesticide industry in the 1960s when he helped lead the attack on author Rachel Carson and her environmental classic, Silent Spring. E.