Advertisers Look To TV Programming To Promote Products
Submitted by Laura Miller on
"Some of the nation's largest corporate advertisers, seeking greater control over television, are proposing to create their own shows to air on the major broadcast networks," the Los Angeles Times writes. With network advertising revenues down, some TV executives are open to corporate sponsored shows. Both Ford Motor Company and Coca-Cola are developing TV shows to promote their products. Ford's "No Boundaries" premieres on the WB network in March. Coca-Cola's "Stepping Stones" is set for NBC's summer season.